About TID

TID Watches is a Stockholm based watch brand founded in 2012 by Ola E. Bernestål, Petrus Palmér and design studio Form Us With Love’s Jonas Pettersson and John Löfgren.


We invest our time in perfecting watches. We obsess over materials and details to produce a collection of iconic timepieces for you to wear everyday. With iconic design, uncompromising product quality and a creative and generous brand experience, TID aims to be the most progressive watch brand in the world.


We create iconic products from a rational mindset were form follow function. We love creativity in all forms and therefore, we encourage a wide variety of collaborations. We are aware of our contemporary age and push ourselves to always be perceived as progressive. Iconic, rational, creativity, collaborations, aware, progressive.


The TID voice is rational, confident and straightforward. Sometimes with a smart sense of humor. We are not witty, sarcastic or overly pretentious.TID Watches is for people that love design with a true intention and/or wants to be part of a progressive brand journey.