About TID

TID is a Stockholm-based watch brand founded in 2012 by Ola E. Bernestål, Petrus Palmér, and the design studio Form Us With Love's Jonas Pettersson and John Löfgren. TID is the Swedish word for 'time,' and accordingly, TID strives to offer iconic products with genuine value over time. With a limited range of unique pieces, we produce striking products to wear every day.

TID's Story

It all started in a meeting between Ola E. Bernestål, Petrus Palmér, and the design studio Form Us With Love.

We wanted to continue the journey that Form Us With Love had started, with the aim of exploring the future of Scandinavian design. At the same time, we wanted to explore and celebrate creativity.

The result was TID Watches, with a mission to explore time through products and creativity.

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About Form Us With Love Design Studio

Form Us With Love (FUWL) is a design studio founded in Stockholm, Sweden, in 2005. It is a design team composed of three product designers: John Löfgren, Jonas Pettersson, and Petrus Palmér. Their product style is known for its simplicity, elegance, and humor with a strong conceptual nature. They particularly love to challenge traditions with different design thinking. Their design categories are broad, ranging from everyday items, furniture, lighting, interior design, to architectural projects. Besides winning the iF Design Award, Good Design Award, Wallpaper Magazine Award, and the Swedish Young Swedish Design Award, they were also honored as "50 Most Influential Designs Shaping the Future" by the well-known American business magazine Fast Company in 2012. In 2013, they won the "Designers of the Year" award presented by ELLE Decoration.

For the design studio Form Us With Love (FUWL), TID Watches is not only a design paradigm that symbolizes both wristwatch functionality and style, but also plays the role of a catalyst, hoping to guide more artists, thinkers, writers, and designers to "EXPLORE TIME" through TID Watches. Therefore, every December, TID Watches invites creative individuals from around the world to Stockholm, Sweden to participate in the "EXPLORE TIME" creative ideation project.

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Brand Mission

TID Watches — Exploring Time

A tribute to design and creativity.

TID is Swedish for 'time,' a precious currency to spend on things you love.

We invest our time in perfecting watches. We obsess over materials and details to produce a collection of iconic timepieces for you to wear every day. TID also acts as a canvas for creatives to visualize creative research about time. They are given one simple brief – Explore Time.

Exploring Time

TlD Watches is exploring the future of design through a selection of watches crafted from a palette of hand-picked materials from around the world. The TlD Universe also celebrates creativity,offering a platform for artists, thinkers, writers and creatives to explore time. Discover Creative Collaborations.




Every purchase contributes to the Earth. In partnership with PLANET, we allocate a portion of each order towards carbon offsetting, aiming to eliminate carbon emissions from shipping. Join us in our environmental efforts.


Give Back With Us

We pledge to donate 1% of all revenue to three trusted charitable organizations. When shopping, you have the choice to decide which cause will benefit from your support. This is more than just measuring time; it's about how we can use our time to create value.