About TID
TID is a Stockholm-based watch brand founded in 2012 by Ola E. Bernestål, Petrus Palmér, and the design studio Form Us With Love's Jonas Pettersson and John Löfgren. TID is the Swedish word for 'time,' and accordingly, TID strives to offer iconic products with genuine value over time. With a limited range of unique pieces, we produce striking products to wear every day.
TID Story
It all started in a meeting between Ola E. Bernestål, Petrus Palmér, and the design studio Form Us With Love.
We wanted to continue the journey that Form Us With Love had started, with the aim of exploring the future of Scandinavian design. At the same time, we wanted to explore and celebrate creativity.
The result was TID Watches, with a mission to explore time through products and creativity.
Brand Mission
TID Watches — Exploring Time
A tribute to design and creativity.
TID is Swedish for 'time,' a precious currency to spend on things you love.
We invest our time in perfecting watches. We obsess over materials and details to produce a collection of iconic timepieces for you to wear every day. TID also acts as a canvas for creatives to visualize creative research about time. They are given one simple brief – Explore Time.
Exploring Time
TlD Watches is exploring the future of design through a selection of watches crafted from a palette of hand-picked materials from around the world. The TlD Universe also celebrates creativity,offering a platform for artists, thinkers, writers and creatives to explore time.
Discover Creative Collaborations.
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CLIMATE COMMITMENT
TID WATCHES X PLANET