Elevating Time: The Art of Timeless Swedish Watch Craftsmanship with TID WATCHES

In a world where time is a precious commodity, the art of timekeeping has evolved into a captivating blend of form and function. Amidst the cacophony of modern life, there is a quiet elegance that emerges from the Swedish design ethos – a reverence for simplicity, functionality, and a timeless aesthetic. It is within this realm that TID WATCHES, a Stockholm-based brand, has carved out its niche, offering a creative journey through the art of horology.

The Essence of Swedish Minimalism

Scandinavian design has long been celebrated for its ability to distill the essence of an object, stripping away the unnecessary and embracing the pure. This philosophy is at the heart of TID WATCHES, where the brand's founders have sought to capture the very spirit of time itself. By harnessing the principles of Bauhaus-inspired minimalism, they have created a collection of timepieces that transcend the boundaries of mere functionality, becoming works of art in their own right.

TID WATCHES: Embodying Timeless Design

Established in 2012, TID WATCHES has quickly gained a reputation for its unwavering commitment to innovation and simplicity. The brand's name, derived from the Swedish word for "time," serves as a constant reminder of the core focus that drives its creative vision. From the moment you hold a TID watch in your hand, you can feel the weight of history and the promise of a future where time is celebrated, not merely measured.

The Brand's History and Inspiration

The story of TID WATCHES begins with two friends, Ola E. Bernestål and Hannes Ferm, who shared a passion for design and a deep appreciation for the art of timekeeping. Inspired by the minimalist aesthetic of Scandinavian design and the enduring appeal of classic timepieces, they set out to create a brand that would capture the essence of time in a way that was both timeless and contemporary.

Commitment to Simplicity and Functionality

At the heart of TID WATCHES' philosophy is a relentless pursuit of simplicity and functionality. The brand's designers understand that true elegance lies in the ability to distill an object to its most essential elements, without sacrificing quality or craftsmanship. Each watch in the TID collection is a testament to this principle, with clean lines, uncluttered dials, and a focus on the core purpose of timekeeping.

The Art of Craftsmanship

The creation of a TID watch is a meticulous process that combines traditional techniques with modern innovation. From the selection of premium materials to the careful assembly of each component, every step is undertaken with the utmost attention to detail. The brand's commitment to quality is evident in the seamless integration of form and function, where each design element serves a purpose and contributes to the overall harmony of the timepiece.

Signature Bauhaus-Inspired Designs

TID WATCHES' collections are a celebration of the Bauhaus movement's influence on modern design. The brand's signature styles, such as the No.1 and No.2 models, embody the principles of simplicity, functionality, and a focus on the essential. These timepieces feature clean, geometric shapes, minimalist dials, and a refined aesthetic that pays homage to the Bauhaus tradition while infusing it with a contemporary Swedish sensibility.

Blending Tradition and Innovation

While TID WATCHES draws inspiration from the past, the brand is firmly rooted in the present, constantly exploring new ways to push the boundaries of watchmaking. By incorporating the latest advancements in materials and technology, the brand has created a collection of timepieces that seamlessly blend traditional craftsmanship with modern innovation, offering wearers a unique and elevated timekeeping experience.

The Swedish Design Influence

The influence of Swedish design is woven throughout the TID WATCHES collection, from the brand's commitment to minimalism to its emphasis on functionality and attention to detail. This Scandinavian aesthetic is not merely a surface-level aesthetic but a deeply ingrained philosophy that permeates every aspect of the brand's creative process. By celebrating the rich heritage of Swedish craftsmanship, TID WATCHES has carved out a distinctive place in the world of horology, captivating enthusiasts with its timeless appeal.

The TID WATCHES Experience

Owning a TID watch is more than just acquiring a timepiece; it is an invitation to embrace the art of timeless design. Each watch is a tangible representation of the brand's dedication to craftsmanship, innovation, and a reverence for the passage of time. Whether you're a seasoned collector or a discerning minimalist, the TID WATCHES experience offers a unique opportunity to own a piece of Swedish design history, a testament to the enduring power of simplicity and functionality.


In a world that often values speed and excess, TID WATCHES stands as a beacon of tranquility, reminding us to slow down and savor the moments that make up the fabric of our lives. Through its commitment to timeless design and unwavering attention to detail, the brand has elevated the art of timekeeping, offering a creative journey that transcends the boundaries of traditional watchmaking. As you strap on a TID watch, you become a part of a legacy that celebrates the beauty of simplicity, the power of innovation, and the enduring appeal of Swedish craftsmanship.