Timelessness was the operating word when developing TID’s first timepiece, No.1. The watch boils away extraneous functions to focus on legibility and a design the user won’t get bored with. As a timepiece, it softly references some classic traits like integrated wire lugs to allow a NATO or pass-through strap and repositions the crown at 9-o’clock to avoid it digging into the wrist (given most wear a watch on the left hand). It’s a watch to withstand fickle changes in style, while remaining relevant in complementing trends as they come and go.
The first batch of TID watches sold out quickly, with a limited amount of press coverage in selected outlets. Subsequent runs of the No.1, available in black and white dialled versions, followed suit. As a result TID watches were shipped to more than 30 odd countries every month. From United States and Sweden to United Kingdom.